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A real pleasure to work with Phil Taylor of Graphic Identity on the dPMR Association website build. What started off as a simple refresh evolved into something so much better! Here’s the social media posting (in the new branded template style) to announce its arrival.

It’s been a while since my last update – I really should practice what I preach! A hectic first quarter; here are some of the highlights: In addition to ongoing projects, I’ve had the pleasure of playing a part in bringing the dPMR Association’s re-staged brand to life in social media with a broad spread of content (also on Google+, Facebook…

Delighted to report that I have been appointed to deliver a brand refresh and outreach strategy and its implementation for the dPMR Association. The dPMR Association is an international membership organisation which actively promotes the independent validation and accreditation of interworking between dPMR products from different manufacturers and endorses the use of the dPMR trademark and logo for compliant equipment to ETSI…

2016 saw Ducati celebrate its 90th anniversary. Through several changes of ownership culminating in its acquisition by Lamborghini for Audi AG in 2012, the brand and the people behind it have remained focussed on delivering a unique riding and ownership experience to the world’s most discerning motorcyclists – whether racer, tourer or poseur. I had the pleasure of working with David…

Just completed a fascinating strategic insights project covering market analysis, brand staging, visual identity and online implementation for the forward-thinking Brighton Bike Sheds team and I’m looking forward to their craftsmen delivering on a modest bespoke project for me. Here’s a brand with authenticity that ‘gets it’. You’ll be hearing a lot more from them in the future.

Discover some of the rich content I was involved in producing while working with Jacksons Fencing designed to add breadth and depth to its brand franchise and help buyers make the right choices.

Your goals will never be met unless you set the objectives, develop the strategy and drive the implementation to get you there. But do you know what it’s going to take? Here’s an infographic which might help to clarify the process and focus your thoughts.

There’s an awful lot of self-proclaimed ‘marketing experts’ around, but who would you trust with your brands and your future? As a few people have asked, here’s my Potted Bio which I hope illustrates that I should know a little about the process of nurturing brands and businesses for success.

From 15 medals and 36th in the medal rankings in Atlanta 20 years ago to 67 medals and 2nd at Rio 2016. Team GB proves it strategy of Focus, Nurturing and Funding for success. Congratulations to the BOA, all the athletes and those in their support network!

A case study on a successful brand remodelling process I jointly developed with Jonathan Hill while at The Rainmaker Corporation for Panalpina, the Swiss based global freight-forwarding and logistics company which highlights the resultant value creation of nurturing a brand.