Experience

I’ve been involved in the marketing and advertising sector for many years cutting my teeth in selling advertising space and time before moving into the agency environment. Following a short but eventful stint at a top-ten London agency I joined a small challenger agency with big ambitions.

I was appointed to the board at a relatively youthful 24, became a shareholder at 28, had my name on the door in 1995 and sold the extremely successful and profitable business in 1999 to Panoramic Communications, a Swiss backed North American marketing services group .

During the earn-out years that followed, I acted as Managing Director for EPB Communications, a £30 million integrated agency formed from the merger of Buckfield Lord and an existing group asset, The Square.

As a C-level General Manager, Business Developer and Marketer, I’ve experienced high level exposure across a variety of consumer and B2B markets, significantly in the premium segment of the automotive, communications, consumer electronics, FMCG and physical security markets.

I’m well versed in the practice of nurturing people, businesses and brands to realise their true potential and in the process of increasing revenue and profitability through the application of a variety of strategies including business and industry analysis, business development, new business acquisition, value engineering, Mergers & Acquisitions, disposals, change management, management coaching and succession planning.

In short, I’m a grown-up with proven experience and expertise that you can trust to deliver results for your business rather than empty promises.

My potted bio

Ken Buckfield Potted Bio drop shadow

Market Exposure

Hi Res logos_Experience2So, what do you learn from immersion across many different markets, promoting brands, products and services to different audiences to different ends and from exposure to a myriad of different brand owners and agencies and their operating styles – from the highly strategic and analytic to the instinctive and entrepreneurial?

Well for one, you learn that while the challenges may often appear the same, rising to them almost always calls for different approaches. But also that the sheer variety of projects provides the best foundation to tackle new challenges and to arrive at scenarios and solutions much more quickly and decisively.

The list below highlights some of the brands and markets I have direct experience in:

Agri-chem:

Elanco, Shell

App Development:

Insight Mobile

Automotive:

MAN and Volkswagen Commercial Vehicles, Bentley Motors, Ducati, Eaton Corporation, Mercedes-Benz [Vans, Trucks, Genuine Parts and Services (All vehicles), Dealer Marketing, Used Commercial Vehicles and Contract Hire], Unipart

Broadcast:

Music Choice (Now a BskyB company), At The Races

Capital Equipment:

CFM Aero Engines, Canon Business Machines

Charity:

Meningitis Research Foundation

Communications Technology:

CSL DualCom Group

Consumer Electronics:

JVCKENWOOD (Car and Home HI Fi, Communications Solutions), Harman Kardon, Mark Levinson, Purple Sound Earphones

Fashion:

Ducati Apparel, Gieves & Hawkes

Financial Services:

Lex Vehicle Leasing, AXA Equity & Law (Offshore Investment Products)

Logistics:

Lex Wilkinson, Panalpina

Loyalty:

Project Harvest (consulting on a confidential consumer loyalty reward project)

Marketing Services:

Slipstream Studio, JWT (Detroit), The Rainmaker Corporation (UK & Switzerland), COMIN European Network, Insight Mobile, Mason Zimbler and of course my own agencies including EPB Communications and Buckfield Lord

Property:

Chestertons, Wyberton Developments, South East Surveyors

Food:

Granose Foods (Cereals and health foods), Kraft General Foods Food Service (Kenco, Maxwell House, Vitalite), Leaf Confectionery (Children’s Countlines and Frozen Snacks)

Furniture:

Caxton Furniture, Ercol Furniture

Gaming/Leisure:

At The Races (attheraces.com), Yachtowner.com

Grocery:

BiC Razors

Healthcare:

Helios Homoeopathy

Homeland Security:

Jacksons Fencing High Security, Bristorm (Hill & Smith)

Hotels:

The Leading Hotels of The World

Housewares/Consumables:

Tefal, Groupe SEB, Sunbeam Electric, Rayovac

Industrial:

British Alcan, B&G Tubes, The Aluminium Federation

Packaging:

Alcan Foils

Recruitment:

Blue Arrow

Retail:

Gieves & Hawkes, Mercedes-Benz UK Dealer Network

Residential & Commercial Fencing:

Jacksons Fencing

Technology/Telecoms:

SITA, ENG, CSL DualCom

Toiletries/Cosmetics

Parfum BiC (accompanied by a salutary lesson on overstretching a brand’s elasticity)