Category: Latest

New Year Cheer

What’s going to make the biggest contribution to the success of your brand in 2017? a) Outspending your competitors while reducing costs and prices to buy market share b) Creating real and sustained preference If you’re putting your effort and budget

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Season’s Greetings to all

What with Brexit, the election of President Trump, the Middle East crisis and displacement of people, the ‘Russian threat’, China’s economic slow-down, oil price hikes and inflation, we’re all looking for a more positive 2017. Life and commerce goes on and in uncertain times,

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Kenwood set to revolutionise professional communications

Those clever people at Kenwood Communications are set to revolutionise the professional communications market with the announcement last week at PMR Expo on the launch of their new ProTalk DECT wireless intercom and full-duplex communications system. Can’t wait to get my

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Crafted with care.

Just completed a fascinating strategic insights project covering market analysis, brand staging, visual identity and online implementation for the forward-thinking Brighton Bike Sheds team and I’m looking forward to their craftsmen delivering on a modest bespoke project for me. Here’s a brand with authenticity that ‘gets it’. You’ll

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It’s quality and depth of content that counts.

Discover some of the rich content I was involved in producing while working with Jacksons Fencing designed to add breadth and depth to its brand franchise and help buyers make the right choices.

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What did two-way radio ever do for us?

In case you haven’t clicked on the link already, here’s a film I produced highlighting how Kenwood two-way radio communication systems touch every part of our daily lives bringing the benefits of safety, security and operational efficiency.

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Do you have what it takes to succeed?

Your goals will never be met unless you set the objectives, develop the strategy and drive the implementation to get you there. But do you know what it’s going to take? Here’s an infographic which might help to clarify the

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Where have I been – what have I done – what can I offer?

There’s an awful lot of self-proclaimed ‘marketing experts’ around, but who would you trust with your brands and your future? As a few people have asked, here’s my Potted Bio which I hope illustrates that I should know a little

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Focus, Nurturing and Funding for success

From 15 medals and 36th in the medal rankings in Atlanta 20 years ago to 67 medals and 2nd at Rio 2016. Team GB proves it strategy of Focus, Nurturing and Funding for success. Congratulations to the BOA, all the athletes and

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Just for fun…

A short, low-budget cinema ad for French speaking countries produced for The Rainmaker Corporation Switzerland on behalf of Crest Adult Toys.

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