If you can package and present your proposition so that it’s authentic, engaging and more compelling than your competitors’ then take it to the right audience using the right channels at the right time, you’ll win their attention and preference before purchase and their cash when they do.

Okay, so that’s not rocket science. But while you’re concentrating on doing business in today’s uncertain environment, will you honestly have the time, experience and expertise to nurture your brand, or will you simply continue to do what you’ve been doing and react to what the market throws at you?

This is where I come in. I’ve been around the block a few times, so I know the right questions to ask and what to do with the answers. I will sweat the small stuff to uncover brand, product and service strengths you didn’t know you had and use them to help you win market share.

Whether retained on a brand overhaul, changing or reinforcing a position, informing brand extensions or new product development, driving programmes to infuse internal change, or simply extracting greater value from every transaction, you’ll find my fast, agile and practical approach refreshing, highly productive and great value