LOCKDOWN 2.0

It’s a week that the USA goes to the polls and England is placed into a second lockdown and an opportunity for the USA to shape its post- Coronavirus society while another blow is dealt to those businesses in England that have reopened since the first lockdown, and equally for their staff and supply chains. But as each day passes, therapies get better and we get a little closer to a vaccine.

If the American electorate manages to cast their votes wisely and the UK public sticks to the rules rather than attempt to unpick or stretch them with exceptions, we could well see some good news before Christmas. Whether in campaigning or delivering public information, let’s see how effective a clear and simple message, delivered consistently across all platforms can be. Or not.